COMMUNICATION PLATFORMS AS A TOOL FOR MANAGING SOCIAL OPINION

Abstract

Abstract. The purpose of the research. There is a need to study network communication as a leading type of communication and informing humanity in the XXI century. The communication process requires detail and in-depth study. The scientific novelty. The emergence of new genre forms, synthesis of materials, expanding the boundaries of communication and the possibility of publishing any material lead to the emergence of new communication and information planes, the formation of fundamentally new units in social communications. We consider communication platforms to be one of them, which during their development stood out as independent units: separated from social networks, Internet trading platforms, network channels acquired independent classification features and became an autonomous and unique plane. Conclusions.
The article offers a vision of communication platforms as components of the communication process. An attempt was made to separate them from already established units - media, social networks, information channels, etc. The scientific views of the leading scientists of Ukraine are analyzed. A survey of 550 Ukrainians was conducted. This gave the authors an understanding of the attitude of Ukrainians to the information field posted on communication platforms. The analysis highlighted that the audience does not understand the significant differences between communication platforms and other types of communication and information in the network. This is due to gaps in media literacy among the population.